Privacy Policy

When you submit the waitlist form, we store the following fields:

• Email address (required) — so we can confirm the submission and reach you with the validation outcome.
• Role (required) — one of: Agency, In-house SEO, Freelancer, or Other.
• Company URL (optional).
• Monthly placement volume (required) — a bucket: <5, 5-15, 15-50, or 50+.
• Biggest vetting headache (optional, free text, 500-character cap) — used to shape positioning and roadmap.
• Interview opt-in (optional checkbox) — if checked, we may reach out to schedule a 30-minute conversation about your vetting workflow.

We also use Plausible Analytics for traffic insight. Plausible is cookieless and does not store personally identifiable information. It records anonymous pageviews, referrer, country (not IP), and a single custom event when the waitlist form is submitted successfully.

• Confirmation email — to acknowledge your waitlist submission.
• Validation outcome update — at roughly the 60-day mark, we email everyone on the list with whether the thesis validated and what comes next (founding-member access, public launch timing, or a clean shutdown).
• Interview reach-out — only if you opted in. Five-to-fifteen-minute scheduling exchange, no marketing follow-up.
• Positioning & roadmap improvement — the role, volume, and headache fields tell us which segments respond, what they struggle with, and what to build first. This is the entire reason the waitlist exists.

Plausible data is used in aggregate to understand which pages and traffic sources convert. It is never linked to a specific individual.

Your submission is retained for the duration of the validation window (60-90 days from sign-up), then one of two things happens:

• If we proceed to product — your record migrates to account-context for the live VettedPublishers product. You can export every byte we hold or request full deletion at any time, no questions asked.
• If we kill the thesis — you receive a clean shutdown email explaining why, and all waitlist records are purged within 30 days of that email.

We use three vendors. All three are listed for transparency:

• Netlify Forms — handles the waitlist form submission storage. US-based. GDPR-compliant DPA available on request.
• Resend — sends transactional email (waitlist confirmation, validation-outcome update). Email content and recipient address only; no marketing-platform integration.
• Plausible Analytics — EU-hosted, cookieless. No personal identifiers.

We do not sell your data. We do not share it with marketing platforms, ad networks, or data brokers. The vendor list above is the complete list — no silent processors behind it.

Whether or not you live in a GDPR or CCPA jurisdiction, you have the following rights with us:

• Request a copy of every byte of data we hold on you.
• Request deletion of your record at any time.
• Request correction of any field (e.g., updating your email or company URL).
• Withdraw consent at any time. Withdrawing consent results in deletion of your record within 30 days.

To exercise any of these rights, email ontheroadseo@gmail.com with the subject line “Privacy request” and a one-line description of what you want done. We respond within 7 business days.

For any policy or data question, email ontheroadseo@gmail.com. Same address handles privacy requests, security reports, and general questions about VettedPublishers.